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Saleswhale Integration with Salesforce Overview
Saleswhale Integration with Salesforce Overview
Sam Liu avatar
Written by Sam Liu
Updated over 2 years ago

Our Salesforce integration automates much of the manual work required to reach out to Leads in Saleswhale. You'll be able to connect a Salesforce Report to a Saleswhale Campaign which we will periodically check, importing and enrolling new Leads into that Campaign.

These are the broad steps required to set up the integration:

Step 1: Setup your Saleswhale Team

Step 2: Connect Saleswhale to Salesforce

Step 3: Install two Saleswhale packages

Step 4: Setup a Salesforce Report

Step 5: Connect your Report to Saleswhale Campaign

Step 6: Review your leads and campaigns

Step 7 (optional): Let Saleswhale push updates to Salesforce

Step 1: Setup your Saleswhale Team

Before connecting a Report, ensure your Saleswhale Team has:

Step 2: Connect Saleswhale to Salesforce

Go to Account Settings > Integrations > Salesforce, click Connect and login with the desired Salesforce account. A more detailed walkthrough can be found here.


Additionally, if you are installing on an SFDC sandbox instance, please install SFDC Sandbox instead.

Note: Salesforce recommends you set up a separate API User for granting access.

Step 3: Install two Saleswhale packages

There will be two Saleswhale packages to install

Package #1 will add two custom fields (status) in your Lead and Contact objects:

  • Saleswhale Status: sw01_status__c

  • Saleswhale Last Synced time: sw01_last_synced_at__c

Package #2 will add four custom fields (campaign) in your Lead and Contact objects:

  • Saleswhale Campaign Name: sw01_campaign_name__c

  • Saleswhale Campaign Status: sw01_campaign_status__c

  • Saleswhale Campaign Creator: sw01_campaign_creator_c

  • Saleswhale Campaign URL: sw01_campaign_url_c

We use the fields to push Conversation status updates. More details on the custom fields can be found here.

Before installing the package, ensure that your Salesforce Account has these permissions:

  • Customize Application

  • API enabled or API User

  • Read & Edit

Once you have the right permissions, install Saleswhale package #1 and Saleswhale package #2. Both links can also be found within your Saleswhale account > Integrations tab

Note: Please contact your CSM or support@saleswhale.com to sync the DNC status.

Step 4: Setup a Salesforce Report

Next, ensure you have a valid Salesforce Report setup. The following Report Types are supported:

Screenshot_2019-10-24_at_3.01.20_PM.png

The Report should also be in a tabular, summary or matrix type. If you don’t see our supported report types in the search list, go to Setup > Report Types > Add new custom report type.

Screenshot_2019-10-24_at_2.45.52_PM.png

More information on setting up a Report can be found here.

Step 5: Connect your Report to Saleswhale Campaign

Now you can connect the Salesforce Report to a Saleswhale Campaign:

  • In Saleswhale, navigate to the Campaign you wish to connect

  • In the Campaign, click the Integrations tab

  • Click Set Up Auto Enrolment

  • Select the Salesforce Report to connect

  • Preview the AI's Introduction emails with sample data from the Report

6_-_Preview_your_touchpoints.png

You now complete the Enrollment.

Note:

Each Report can only be connected to one Campaign. If your Report is already connected, you would see the following error. Please select another Report, or create a new Report for the Campaign.

Screenshot_2019-10-24_at_3.03.54_PM.png

Step 6: Review your leads and campaigns

Your leads from Salesforce report will be enrolled automatically to the selected Saleswhale campaign and reflected in the campaign’s Report Records.

You can turn off the auto enrolment anytime in the Integration Settings:

To review all leads imported and enrolled, go to Enrollment History.

You can also download a file of leads with import error to re-import them through our CSV.

Step 7 (optional): Let Saleswhale push updates to Salesforce

If you would like Saleswhale to send Conversation statuses and emails sent/received by the Assistant to Salesforce, toggle on the option in Sync Settings. This setting is on by default and can be toggled in the settings.

More information can be found on Syncing Saleswhale Data back to Salesforce

When the toggle is on, we will send:

  • Conversation statuses to the custom Saleswhale Status field in Salesforce, which was added in Step 3.

  • Emails sent/received will be recorded in Salesforce Task objects. Note that the Task Type picklist must be visible and accept the value "Email" for this to be successful.

When the AI Assistant marks a Lead as "Do Not Contact", we can also push this information to Salesforce. See more details on how Saleswhale syncs “Do Not Contact” status back to Salesforce’s leads here.

Now you’re done. Our AI will take over the leads from your campaigns and start the conversations.

If you have any feedback regarding our Salesforce integration, let us know using our feedback form here.

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