Email Reputation
Written by James Keys
Updated over a week ago

Saleswhale currently supports Gmail and Outlook 365 email inboxes. Each email provider has its own written and unwritten rules to protect their service from being used for spam. It is important to follow these rules to retain your AI Assistant's ability to send email in the future.

Saleswhale will limit the rate at which your AI Assistant sends emails to a safe margin within the provider's published limits.

To determine a sender's reputation, email providers will look at many factors, including but not limited to:

  • Bounce rate

  • How often recipients click "Mark as spam" on your emails

  • Unsubscribes

  • Engagement, i.e. recipients read and reply to your messages

In addition to Saleswhale's rate-limiting, there are more things you should do to protect your AI Assistant's reputation, especially when they're just getting started:

  1. Start out slow. In your first few weeks, your AI Assistant will have no reputation. Email providers will treat this basically the same as a bad reputation. Until your Assistant has history of being a good netizen, they will be subject to extra scrutiny.

  2. Stick to verified email addresses. Early on, bounce rate is a big part of your reputation.

  3. Only send emails to people that have requested to receive them. They are more likely to reply and less likely to mark as spam.

  4. Stop emailing if requested. Your AI Assistant will understand and respect Do Not Contact (DNC) requests in the lead's reply. If the DNC request is sent via another channel, you should cancel any outstanding emails in Saleswhale. Consider integrating with Salesforce or via the API to ensure DNC requests are always followed.

  5. Don't email lots of people from the same company. If any person you're emailing is clearly not the right person for the email, they may mark it as spam. Too many of these in the same company will draw the wrong kind of attention, and they'll be likely to request a DNC.

Did this answer your question?