When a lead is qualified by Saleswhale AI, a sales rep email will be cc'd to continue the conversation thread.
Saleswhale uses 2 methods to decide which sales reps will be roped in the qualified email.
Pre-assigned lead owner from Salesforce record
Saleswhale round-robin rule
How does Saleswhale use the assigned lead owner from Salesforce
By default, each lead or contact in Salesforce requires an assigned Lead Owner.
Saleswhale will assign the qualified lead to this Lead Owner in Salesforce when you have completed these 2 set-up steps:
Add the Lead Owner as a Sales Rep email in Saleswhale
When does Saleswhale use the round-robin rule for Salesforce leads
Some organizations may assign the lead to a generic email in Salesforce, for example: marketingops@abc.com, in the Salesforce Lead Owner field instead of an actual sales rep's email.
This way, you can qualify the lead first before assigning them to a human lean owner.
If this is your company practice, the Saleswhale AI will round-robin a qualified lead and the integration send the lead owner update to Salesforce.
How it works:
Add your sales team member to Saleswhale Sale Reps
Create a report for inbound leads. The report can contain a list of leads with an actual human sales rep as lead owner and the generic email address (i.e marketingops@abc.com) as lead owner.
Enroll Salesforce report to a Saleswhale campaign
When a lead is qualified:
If it has a human sales rep as the lead owner from Salesforce and the sales rep is added in Saleswhale Sales Rep settings, Saleswhale will cc the human sales rep in the conversation
If it has the generic email address (i.e marketingops@abc.com) as lead owner, Saleswhale will round-robin the lead to a sales rep records in Saleswhale. Saleswhale will then update the lead owner record in Salesforce with the round-robin sales rep.
For example, if the round-robin sales rep email is michael@abc.com, you will see the lead owner record for this lead in Salesforce change from marketingops@abc.com to michael@abc.com