Topic Best Practices

Follow
  • Limit your follow-ups to two follow-up emails with at least 2 days buffer in between.
  • Use a conversational, human tone.
  • Limit one call to action per email touchpoint/message.
  • Preview touch points before uploading. Read how.
  • Sign your messages using the merge tag {{bot.name}}. In the rare event that you change your bot's name, the name will automatically update.
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