6sense Conversational Email makes it super-easy for you to A/B test your emails to fine-tune them to be as effective as possible. All A/B tests should start with a question; i.e., 'will A or B be better at achieving X?'.

Here are some examples:

  • Which Subject Line will get more people to open my email?

  • Which Call-to-Action will result in more replies?

  • Which content performs better? Emails written by AI or emails written by my BDR team?

  • Will personalizing my emails based on the prospect’s job title generate more replies?

How to set up your A/B test

First, create a campaign. Open Conversation Flow - Introduction Email path

Turn on A/B testing. This will create a draft of your B email. Initially, this is just a duplicate of your existing email. You can now edit the copy with whatever it is you're going to test (e.g., different subject lines, different CTA, different introductions, or different value props, whatever you want).

Note: A/B testing is available for the first email in the introduction path for now.

Note: You cannot start an A/B test when a campaign is already live.

Best practice

We recommend that you only compare one difference at a time. This way, if there is a clear winner, you'll know the reason, and you won't be left guessing about which variant caused the difference.

Finally, put it live

Once you're happy with the two emails, published the Conversation Flow. You will be able to review both emails before you launch a campaign.

Monitor progress

You can check the performance on the auto email list page, or on the email page. On the email page just toggle between version A and version B to see the stats for each. As time goes by, you'll be able to see which variant is performing better in the metrics you care about most. For example, if you were A/B testing subject lines, you would be likely concerned with open rates.

Choose a winner once you have a result

Once you're happy that one email is outperforming the other (for example when one email's goal % is higher than the other) select the 'Pause' button on the email you'd like to stop. 100% of recipients will now get the winning email. You can then pause the other email and people will no longer receive it (unless you decide to put it live again).

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