On any given day, the average businessperson receives 91 emails. This number is expected to rise to 95 emails per day by next year. That's a lot of emails.
While it's no secret that we all know how to send emails, the new challenge is figuring out how to receive a response from the people we're sending emails to. With so many emails taking up space in a lead's inbox, how can we reach out to them in a more meaningful way and ensure our message is heard?
Writing sales outreach emails to inbound leads has always been the job of BDRs and the sales team. There's a lot to consider when sending a proper outreach email: subject lines, send times, call to action, value propositions, catchy questions, email length, etc. The list goes on.
At 6sense Conversational Email, we provide an AI assistant to help demand generation teams qualify leads. But we've since discovered a growing pain point that revenue teams face – the need to write better emails that actually solicit responses from their leads.
Introducing the AI Email Writer
Use best-in-class AI to automatically write your first outreach emails and give you inspiration for when you want to launch a new campaign.
Designed for growth, demand gen, and sales teams to solve the tough problem of writing convincing sales emails for inbound leads.
Powered by GPT-3 (from OpenAI) and 6sense Conversational Email's content framework. Our AI Email Writer generates persuasive email messaging inside a campaign’s Conversation Flow.
Save time spent going back-and-forth on drafting email messaging while boosting the quality of your sales emails.
How does our AI Email Writer work?
Here’s a breakdown of how our AI Email Writer works:
1. To begin, click Create new campaign on the Campaigns page.
2. Choose a preset Playbook that best suits the use case of your campaign.
3. You'll be redirected to the AI Email Writer page. Enter details about your campaign on this page to auto-generate persuasive email messaging for your campaign.
Each email will be personalized based on your inputs below:
Your company or product name
Your service or product's description
Your existing customers for social proof
Campaign's target persona (optional)
Select one persona (Salesforce or Custom) from the dropdown menu
Select up to five 6sense Intent Keywords or Custom Keywords
4. Once you have added your campaign details, click Generate email. Our AI Email Writer will generate three emails for the introductory email sequence. You should see highlighted email phrases within the generated emails, also known as AI Blocks.
5. Click on an AI Block in the email builder to generate new variations of the block.
6. Click Show me more suggestions to get new suggestions for the specific block.
7. Click Use emails when you’re satisfied with the AI-written email messaging.
You’ll be redirected to the campaign’s Conversation Flow, where you can edit the outreach and response emails further to fit your needs.
Salesforce (SFDC) vs. Custom Personas
There are two types of personas that can be used to calibrate the AI email generation. They serve the same purpose but come from different sources.
You can find personas from both sources within the same dropdown menu for Target Persona in the AI Email Writer page.
SFDC Personas: Salesforce integration required. After you have connected your SFDC instance to your 6sense Conversational Email instance and completed the field mapping between your SFDC persona field and the in-app persona field (see image above), you will be able to sync SFDC persona values to 6sense Conversational Email and select them in the AI Email Writer's dropdown menu for the Target Persona.
Custom Personas: You can also define and save your own custom personas in 6sense Conversational Email. Simply type in the persona that you want to use as input for the AI generation and choose the selection with "(New persona)" displayed. Custom personas will have a label saying "Custom" when displayed in the dropdown.
6sense vs. Custom Keywords
There are two types of keywords that can be used as inspiration for the AI email generation. They serve the same purpose but come from different sources.
6sense Intent Keywords: 6sense integration required. After you have connected your 6sense platform to your 6sense Conversational Email instance via API Key (see image above), you will be able to pull intent keywords into Conversational Email and select them in the AI Email Writer's dropdown menu under 6sense Intent Keywords.
Custom Keywords: You can also define and save your own custom keywords in 6sense Conversational Email. Simply type in or select the keyword that you want to use as input for the AI generation in the Custom Keywords field.
AI Generation Logic
Our AI Email Writer uses GPT-3, 6sense Conversational Email's training data, and your inputs for the campaign to personalize the variations for each of the AI email blocks. While the AI-generated messaging may not be perfect, it serves as a solid first draft that you can edit to align with your company or product's messaging.
At the moment, we provide the five default AI Block types below and use our data to train our generator to write variations for these types of blocks.
Types of AI Email Blocks
Value Prop #1, Value Prop #2
Call to Action
To help us improve the quality of our generator’s writing, you can flag incorrect AI suggestions for any given AI email block by clicking on Incorrect suggestion.