On any given day, the average businessperson receives 91 emails. This number is expected to rise to 95 emails per day by next year. That's a lot of emails.

While it's no secret that we all know how to send emails, the new challenge is figuring out how to receive a response from the people we're sending emails to. With so many emails taking up space in a lead's inbox, how can we reach out to them in a more meaningful way and ensure our message is heard?

Writing sales outreach emails to inbound leads has always been the job of BDRs and the sales team. There's a lot to consider when sending a proper outreach email: subject lines, send times, call to action, value propositions, catchy questions, email length, etc. The list goes on.

At 6sense Conversational Email, we provide an AI assistant to help demand generation teams qualify leads. But we've since discovered a growing pain point that revenue teams face – the need to write better emails that actually solicit responses from their leads.

Save time spent going back-and-forth on drafting email messaging while boosting the quality of your sales emails.

Here’s a breakdown of how our AI Email Writer works:

1. To begin, click Create new campaign on the Campaigns page.

2. Choose a preset Playbook that best suits the use case of your campaign.

3. You'll be redirected to the AI Email Writer page. Enter details about your campaign on this page to auto-generate persuasive email messaging for your campaign.

Each email will be personalized based on your inputs below:

4. Once you have added your campaign details, click Generate email. Our AI Email Writer will generate three emails for the introductory email sequence. You should see highlighted email phrases within the generated emails, also known as AI Blocks.

5. Click on an AI Block in the email builder to generate new variations of the block.

6. Click Show me more suggestions to get new suggestions for the specific block.

7. Click Use emails when you’re satisfied with the AI-written email messaging.

You’ll be redirected to the campaign’s Conversation Flow, where you can edit the outreach and response emails further to fit your needs.

There are two types of personas that can be used to calibrate the AI email generation. They serve the same purpose but come from different sources.

You can find personas from both sources within the same dropdown menu for Target Persona in the AI Email Writer page.

There are two types of keywords that can be used as inspiration for the AI email generation. They serve the same purpose but come from different sources.

Our AI Email Writer uses GPT-3, 6sense Conversational Email's training data, and your inputs for the campaign to personalize the variations for each of the AI email blocks. While the AI-generated messaging may not be perfect, it serves as a solid first draft that you can edit to align with your company or product's messaging.

At the moment, we provide the five default AI Block types below and use our data to train our generator to write variations for these types of blocks.

Types of AI Email Blocks

To help us improve the quality of our generator’s writing, you can flag incorrect AI suggestions for any given AI email block by clicking on Incorrect suggestion.